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Cosmetic surgery is on the rise in America as the industry continues to invent, innovate, and inspire. What was once a cosmetic surgery luxury that was only for the wealthy is now a practical option for most patients.

Demand for plastic surgery continues to grow as technology improves, and as the cost at which a service can be provided goes down. Additionally, this growth is being pushed by the ever increasing customer awareness caused by a more direct to consumer marketing approach by the industry. Whether it be via word of mouth, catalogs, or social media, the message of body empowerment is getting out quicker than ever before. That is exciting news for the industry, as well as for patients who may be considering improving their appearance cosmetically.


The latest ASPS (American Society of Plastic Surgeons) data shows that 15.6 million cosmetic procedures were performed in the United States in 2014, up 3% from the year before. Of this total, 13.9 million were minimally invasive. Minimally invasive operations are widely popular and include Botox injections, soft tissue fillers, chemical peels, laser hair removal, and microdermabrasion (the exfoliation of dead skin cells). The ASPS is moreover predicting that the number of procedures will increase to upwards of 50 million in the next few years!

Choosing Wisely

All of this popularity is wonderful, but consumers need to choose their medical professionals wisely. Fast paced growth and interest can sometimes lead to a lot of start-up facilities that have an underqualified staff. Look for board-certified plastic surgeons. They are uniquely qualified to operate on the human body. Their training and knowledge will be invaluable to you as they help you plan health and beauty goals particular to your individual needs and wants.

Always communicate well with your chosen doctor and allow them to assess your personal needs and advise you accordingly. Patients desire cosmetic surgery for a variety of reasons. Determining what your reasons are for wanting change, and determining if those reasons are mentally and physically healthy, is key to enjoying your results over a lifetime. Your doctor will help make sure you are in good self-esteem, are desiring the procedure primarily for your own benefit, and that you properly understand any associated risks.

As this exciting and life changing industry continues to rise, patients can now feel more empowered than ever before to promote their own beauty and boost their self-confidence!